![]() ![]() Motion Graphics videos are an effective way to sharing a vast amount of information since it can focus on the main points. That is why graphics that are complimentary to text are much easier for the brain to digest and remember. The human brain can process information much easier once it has been visualised. The better you are at telling a story with your video content, the better your video will be received. There is a reason that often times the best communicators are the best storytellers. ![]() Motion Graphics can capture an illusion of motion which can help the consumer gain a deeper understanding of your brand or message you are wanting to communicate. What better way is there to engage an audience than in an animated style? This means that there is now more pressure than ever before to interact with your audience in creative ways which captures their attention. Thanks to advancements in technology, a person’s attention span has drastically reduced to an average of 8 seconds. If your mind is swarming with ideas from all this animation inspiration, why stop here? Check out “ 6 Types of Animation Used by Brands (Plus Examples)” to learn about more popular animation styles and how leading brands are using them.Often Motion Graphics can be recognised as Graphics in Movement as static graphics is rejected and movement is embraced instead. This is not the case in traditional graphic design. ![]() Pair motion graphics with an audio interview, use it to tell your brand story, and leverage it in a marketing campaign to explore all the creative possibilities of this powerful video technique. Motion graphics are animated, meaning they exhibit movement. Try templates, icons, texts and overlays. Let your mind out of its box: Motion graphics doesn’t have to be reserved for commercials or other traditional video media. Via FlexClips free motion graphic maker, you can craft all kinds of stylish motion graphics in a video or gif.When you need to make a complex concept simple in just a few minutes, consider bringing your idea to life with motion graphics. Leverage motion graphics when live action footage won’t cut it: Some subjects are too difficult to explain with live video.When adopting it to fit your brand, be sure to select an illustration style, colour palette, and motion technique that fit into your established brand identity. Make your motion graphics work for your brand: The variety of motion graphics examples included in this post alone shows just how versatile this form of video can be.Final thoughtsĪs you start thinking of how to incorporate motion graphics into your video marketing strategy, keep in mind the three best practices we learned from the brands above: When you produce a motion graphics piece, you can oftentimes squeeze a lot of juice out a single lemon – a big benefit to companies that want to maximise their marketing budgets. When you watch this video that we made for Poppulo, imagine all the different places it could be used – on the company’s website, in a paid digital ad campaign, on screen at a trade show booth, or to kick off a public speaking event. Perhaps one of the biggest perks of motion graphics videos is their flexibility. When You Say You’re a Swimmer (Eli Guillou) Without further ado, let’s get to it! Here are 22 of our favourite motion graphics videos from brands that show the vast potential of this video technique. Layer on music and great copy and you’ve got a killer piece of video content to enhance your marketing efforts. Motion graphics can be used in videos – like the ones we review below – or it can add movement and excitement to a website, moving logo (like this pulsating mark from Shazam), social media post (like this great example from Oreo’s Instagram), mobile app, or other piece of digital content.Īs you can see, brands use motion graphics to amp up their marketing mojo in all kinds of applications. Motion graphics is essentially moving graphic design, often with text as a key component. Introducing the Reddit Mobile App (Reddit)īefore we take a look at some of the greatest motion graphics videos ever, let’s review what makes motion graphics different from other types of video. 108 Years of Herman Miller in 108 Seconds (Herman Miller) Active and 50+ (Pfizer and The New York Times) Free motion graphics and animated backgrounds with free HD and 4K video clips to use in your motion video projects, vj loops, backgrounds, graphical overlays, production elements. That One Time: What Made Mark Webber Lose his Cool (Red Bull) The Deep Web Explained by Keanu Reeves (Duncan Elms) Stuxnet: Anatomy of a Computer Virus (Patrick Clair) ![]()
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