This will allow for a more diverse range of voices to be heard, creating a more inclusive and representative media landscape. □The future of media entertainment will also see an increased focus on #digitaldemocracy, using digital storytelling to empower people from all corners of culture and society. is transforming traditional linear practices to create a new era of media entertainment. □By empowering audiences to become active participants in the story, PLAY HUMAN GROUP. □At the forefront of this change will be companies like Playhuman who are already #pioneering the way forward in multi-channel digital approaches. Audiences will be able to engage with content in ways never-before-seen, creating their own personalized experiences that cater to their unique interests and preferences. □Multi-channel formats, #interactive content, and immersive #storytelling will be the key drivers of this transformation. No longer will viewers be passive consumers of entertainment, but rather active participants in the story. □As technology advances and the world becomes more connected, the future of media entertainment is set to revolutionize how we consume and interact with content. □The Future of Media Entertainment: Empowering Audiences to Become Active Participants□ In 2023 its worth taking a beat to re-imagine what you have before you worry about what you can commission next. □ Often, without lifting a camera we have driven 10s of millions of views of re-imagined content assets- connected directly to #sales sales.□ We regularly rework assets for our client partners. Then we can have the conversation about what is needed as 'new' to supercharge the circular model you've now adopted :) ⭕ They are a circular and continuous armoury of golden assets that need to be re-worked, re-formatted, re-imagined, and re-distributed and amplified multi-channel. □ Stop looking at your content assets as single-hit assets, single channel assets. for all existing content there are new user-gen and two-way interactive and interaction formats to engage directly with your customers. ➡For every theme there are new narratives in partnership with creators, client contributors, in-market experts.Īnd finally. ➡For every existing and new asset there are platforms, virtual spaces and channels for distribution and engagement ➡For every premium asset (commercial, tv, live stream, show, series, movie, ) there are huge amounts of aggregated content to develop from it. ➡For every live action sequence, there's VFX/GFX overlay work to be done ➡For everywhere path theres an interactive ➡For every product sequence there's an extended asset ➡For every soundbite there's a new interview series When you're worried about budgets for the TV Ad, the product demos, the thought leadership series, the show, the promotional assets, the first thing you should do is consider what you have and hold today first, before considering any new spend.Īll of your linear assets contain themes, threads, stand alone value, and a load of creative that didn't make the cut the first time around. When we engage with any Media Brand, Owner or Agency about Digital #engagementstrategy, media #production or #campaigns the very first thing we've always asked is: It is 2023, economies are crunching hard, budget meetings scheduled all over the boardrooms of the biggest #media brands to media owners, #brands and #creative agencies all over the world. I'm talking to you! #marketingdirector, #cmo, #brandowners, #producers, #Agency ClientManagers.
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